Pay-per-click advertising (PPC) allows a business to display their advertising within search engine results or on other websites by bidding on one or more search terms and then to only pay for this when a user clicks the advert and visits their website.
So, here's the list:
AdBrite
Description: Allows publishers to sell text ads on their sites
AdEngage
Description: Allows you to sell text ads on your blog.
AdGenta
Description: A kind of manual Adsense
Adsense
Description: The ubiquitous contextual ad program from Google
Affiliate Sensor
Description: Contextual affiliate text links
All feeds
Description: Varied offerings from contextual ads to search ads and affiliate links
Banner Boxes
Description: Contextual looking Adsense like ads
BidClix
Description: Allows publishers to sell text ads on a PPC basis
BidVertiser
Description: Adsense looking ads where advertisers bid for placement by site
Blog Ads
Description: Banners in all shapes and sizes where publishers join groups of similar publishers. Blog specific.
CB Pro Sense
Description: Provides auto generation of ClickBank affiliate links
Warning: Snake oil sale one page sales letter with lot's of exclamation marks and outrageous promises of instant wealth.
Click Ads Direct
Description: Unclear what the exact model is, but they appear to be pitching the exclusivity angle
Chitika eMiniMalls
Description: Contextually served interactive ads filled by Shopping.com and others. Allows readers to find reviews and more info on products aswell as purchase
Clicksor
Description: Contextual network matching to affiliate programs
Warning: These guys do pop-up/unders
Context Web
Description: Adsense look-a-like contextual ads
Crisp Ads
Description: Blog ad network where publishers can join the "catalogue" and have advertisers be able to browse their blog then buy ads, or earn on PPC from showing text ads
Amusingly, this blog network doesn't appear to have a blog
Expo Active
Description: Lord knows, there's no way to tell without signing up
Warning: Website looks like it was thrown together in about 10mins. Very worrying.
Fast Click
Description: Variety of different formats including regular text ads
Feedburner
Description: Various kinds of banners and text ads for RSS feeds
Feedster
Description: Similar offerings to Feedburner, text ads and banners in feeds
Federated Media
Description: John Battelle's ad network for blogs. Banner ads in various sizes.
Info Grabber
Description: Autogenerated contextual links to affilate sites advertising with Commission Junction / Share A Sale
IntelliTXT
Description: Links words in the body of your text contextually to advertisers
Kanoodle BrightAds
Description: Contextual Adsense like ads
Kontera
Description: Very similar to IntelliTXT
Mirago Context Stream
Description: Mirago is a third tier PPC engine, it can deliver contextual PPC results into content
Nixxie
Description: UK specific IntelliTXT like product
Pheedo
Description: Provide "tools" to integrate ads into regular and feed content
Quigo AdSonar
Description: Private label PPC bidding for text ads on your site
Note: Must have 1M+ page views a month to join
Revenue Pilot
Description: Provides a PPC Search solution for sites. Possibly a little too complex for most busy bloggers to be bothered with.
Search Feed
Description: Search and content PPC text ad integration. Like Revenue Pilot, a little complex
Target Point
Description: Contextual affiliate text ads payed out on a CPC basis
Veoda
Description: Auto generated PPC text links provided by other third tier PPC engines
Yahoo Publisher Network
Description: only open to usa based webmasters.
Saturday, June 23, 2007
Friday, June 22, 2007
What is SEO?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. As a marketing strategy for increasing a site's relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house.
Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
(from Wikipedia, the free encyclopedia)
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house.
Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
(from Wikipedia, the free encyclopedia)
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